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11.2. Traffic Sources

The Traffic Sources section contains the following reports:

Overview: This report provides an overview of the different kinds of sources that send traffic to your site. The graph shows traffic trends; the pie-chart and tables show what is driving the trends. "Direct Traffic" is visits from people who clicked a bookmark to come to your site or who typed your site URL directly into their browser. "Referring Sites" shows visits from people who clicked to your site from another site. "Search Engines" shows visits from people who clicked to your site from a search engine result page.

All Traffic Sources: How do people referred from search engines, sites, and tagged links compare to the "average" visitor to your site? The graph shows the overall trends while the table shows the specific sources (i.e. search engines, sites, and tagged links) driving the trends.

Direct Traffic: How do the people who clicked a bookmark to come to your site or typed your site URL into their browser compare to the "average" visitor to your site? Direct traffic can include visitors recruited via offline (i.e. print, television) campaigns.

Referring Sites: How do the people referred from other sites compare to the "average" visitor to your site? The graph shows the overall trends in traffic volume from referrals while the table lists the sites driving the trends.

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